I read Anil Dash’s post titled “Nobody Famous” on Medium recently and it is worth reading if you are either wondering if it is worth the effort attracting a large Twitter following or if you believe your large Twitter following is somehow meaningful.
I noticed that a tweet I posted was getting a lot more attention than my usual stuff so I took a look at the activity on that tweet. What I saw immediately reminded me of Dash’s post. Relative to my usual tweets, this particular tweet received a lot of attention and my one thought was that I should have written a post on this blog about WooThemes’ terrific news to benefit from the attention the tweet received but then I noticed the actual click-throughs.
Tweet activity for a tweet about the @WooThemes acquisition
Twitter used to be this really important web traffic driver. It still is significant, relatively speaking, but it is hardly the killer engagement tool it is sometimes made out to be.
It really is surprising to see the number of engagements compared to the number of impressions.
It is a reminder that Twitter engagement serves Twitter more than anyone else.
Totally! I need to hurry up and launch one of my side projects. 😀