The case against Facebook

But Googlers can also make a strong case that Google makes valuable contributions to the information climate. I learn useful, real information via Google every day. And while web search is far from a perfect technology, Google really does usually surface accurate, reliable information on the topics you search for. Facebook’s imperative to maximize engagement,…… Continue reading The case against Facebook

Facebook Guilt Trips

I’ve been fairly inactive on Facebook in recent months. One of the benefits of that is having an opportunity to see a variety of Facebook Guilt Trips in action. Here’s today’s: I don’t remember which Page I unfollowed. I’m pretty sure I won’t feel to guilty about it.

Twitter engagement – much ado about nothing much

I read Anil Dash’s post titled “Nobody Famous” on Medium recently and it is worth reading if you are either wondering if it is worth the effort attracting a large Twitter following or if you believe your large Twitter following is somehow meaningful. Nobody Famous I noticed that a tweet I posted was getting a…… Continue reading Twitter engagement – much ado about nothing much

How brands fail to really engage and don’t realize it

Tel Aviv Port on Election Day

As marketers we think that we are “engaging” with our “target market” when we run “campaigns” on various social media platforms. We point to various indicators of our successes which range from social signals like retweets, Likes, +1s and comments of various sorts along with some sort of secondary success metric. The industry has come a…… Continue reading How brands fail to really engage and don’t realize it