Tag: content marketing
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What “content marketing” really is
The term “content marketing” has been heavily abused. I found this discussion about what it really is to be well worth listening to.
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I’m leaving imonomy
Today is my last day. I am leaving imonomy and moving on to my next challenge. It has been a memorable experience for sure.
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School fees for writers
School fees for writers are those experiences you go through when you learn to write more effectively. Just being a good writer isn’t enough. You have to learn to adapt your writing for your objectives and that can feel like starting from scratch.
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Why Slack release notes are so much fun
If you love Slack release notes as much as I do then you’ll love this article by Slack’s Anna Pickard with insights into her team’s approach to release notes.
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What interruptions feel like as a writer
This is what interruptions feel like as a writer. This is partly a technique to refocus and partly an explanation for the ignorant.
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Returning to a 14 year old career
One of the transitions I feel most comfortable about is my switch to a job in marketing for imonomy, an online in-image advertising company. It’s easy to think that my transition from being a lawyer to being a content marketing person is the real career shift. In some ways, it is, but I realised that…
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Should professional websites have blogs?
My primary business is my digital risk consulting business and its website has a blog along with static pages about me, my services as related themes. I have maintained a blog on my professional sites for about 9 years, it just seemed like the right way to set up a professional site. Lately, though, I’ve…
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Law blogs as content marketing
Kevin O’Keefe wrote a post recently titled “Are law blogs content marketing?“. I view stories like this as the height of citizen journalism. Covering things that have gone uncovered until now for which the public, or at least a segment of the public, has a keen interest. Also over the last couple days, I have…
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