The episode begins with a discussion about fake news (also worth listening to) and transitions into the content marketing segment at about 20 minutes in (this link will take you to this point in the discussion on an Overcast.fm player page).
I don’t usually post a lot of marketing related stuff on my site but given that this is my day job and how worthwhile this discussion is, it is well worth sharing with you.
— Content Marketing Institute (@CMIContent) December 24, 2016
If you are in the marketing business, do yourself a favour and listen to this segment, at the very least. It is entertaining and tackles some of the sillier approaches to content marketing.
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