I’m leaving imonomy

Leaving imonomy

Today is my last day. I am leaving imonomy after just over a year and a half in the marketing department.

I started at the company when there were just over a dozen people. Since then, the marketing department has expanded from 2 to 6 people (I was marketing department employee #2) and the company has grown to more than 40. We have moved offices twice and my role has incorporated content writing; project management; event management; social media management and even a little contract legal work.

New opportunities to learn

My job at imonomy was my first job in Israel after we arrived and it has been a crazy introduction to Israeli work culture (and reintroduction to being employed after being my own boss for so long).

Starting at imonomy also marked the start of a new career and a return to an almost lifelong writing passion. My goal for most of my time at imonomy has been to learn as much as I could about content marketing and becoming a better marketing writer. I think I have succeeded.

I have learned so much more than I thought I knew about how to write more effectively as a marketer, measure the impact of my work and collaborate with great people with different skills. I have also had an opportunity to add my perspectives on the social Web and digital marketing to the marketing mix here at imonomy.

Now that I am leaving imonomy, I am going to miss the wonderful people I had an opportunity to work with. I didn’t see myself working in adtech before I started here. Being immersed in the online advertising world from this perspective has given me a fantastic grounding in the challenges facing publishers, advertisers and adtech providers in a changing world.

What’s next

I have a short break next week to spend time with my children before they start their new school year. Then I will begin a new phase at a local marketing company that has offered me a challenging and exciting role. This move is an opportunity for me to continue learning and expand my knowledge and expertise in content marketing.

I think I am most excited about that: the opportunity to continue learning. Doing work that doesn’t give you an opportunity to learn can be crippling. If my short working life has taught me anything, it is the vital importance that you keep learning and growing.

By Paul

Enthusiast, writer, Happiness Engineer at Automattic. I take photos too. Passionate about my wife, Gina and #proudDad.

4 comments

    1. Thanks Zev, I’m sure I’ll see you again soon. We’ll always have Monte Python and Skype.

  1. Every workday morning, for about a year, I saw this girl on a wall as I exited the Tel Aviv Central train station in Ramat Gan.I found her captivating and kept promising myself that I would take photos of her for my collection. I never did it and then my previous employer relocated to Tel Aviv and an earlier train station.As you may know, I have since left imonomy and I have joined InboundJunction which is based in Ramat Gan, one road away from imonomy’s old offices. I’ve been carrying my camera to work and when I have gone out to lunch so I decided to take those photos I’d been planning to take when I was last in Ramat Gan.I took a walk down to the street corner facing the mural and shot a few photos. I was hoping to capture a pedestrian passing it. I only noticed when I arrived there that the pavement doesn’t run past the mural to connect with the pavement higher up the road so pedestrians cross the road before they reach the mural.Either way, I’m glad I finally took a few photos of the girl on a wall.

    Krakow i love u #pilpeled #judah #krk #25fkz photo by @mslumberjack 2013.A photo posted by @pilpeled on Jun 28, 2015 at 9:45am PDT

    The mural seems to be the work of an Israeli artist who goes by the name Pilpeled. The work is characterised by fairly dark illustrations.

    #pilpeledA photo posted by @pilpeled on Feb 4, 2014 at 10:22am PST

    I don’t know much about HP Lovecraft but when I imagine what Lovecraft’s worlds may be like, I imagine something pretty close to Pilpeled’s designs. Just comparing the mural of the girl to Pilpeled’s other work, she seems pretty tame although just as captivating.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window)Click to share on Tumblr (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pocket (Opens in new window)Like this:Like Loading…

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