Should Tumblr be the next Twitter? I hope not.

I can’t help but think that Jeremy Gordon’s call for people to return to Tumblr after abandoning Twitter misses the point a bit.

But on Tumblr, people could go on for at long as they needed to, a valuable tool for posters who could actually justify it. (And I use the past tense here in the context of my own experience; if you’re still doing this, bless you and yours.) Posts could be as short as necessary, but you could also find a historical deep dive, an interesting think piece (and not the kind derisively referred to as “takes”), a photo essay, or simply just a nice blog about someone’s life. The whole impetus behind following people on social media is, “Hey, I like this person’s brain, and am open to spending more time with it.” Tumblrs delivered the full, unrestrained range of someone’s head — funny, serious, and everything else.

Sure, Tumblr is an appealing platform, with a lot of good things to say about it. At the same time, one of the arguments for moving off the likes of Twitter and Facebook, and returning to personal sites is to regain control over your space on the Web.

Tumblr is another centralised, social space that’s vulnerable to the same threats that face its larger competitors.

People seem to be fixated on constraints, whether they are Twitter’s character count, or Tumblr’s engagement models.

Just create a blog of your own, on your preferred platform. I’m a WordPress user (since 2004), and you can choose another if you don’t like WordPress for some reason.

Whatever you choose, make it your space, at your domain, and keep it yours. If you only want to type short missives, great. If you prefer long, photo essays, that’s awesome too.

If you’re going to leave Twitter/Facebook because of the issues you see there, why replicate those conditions in another, similar service?

As Chris Aldrich put it, “support the web we’d like to have instead of the web we’re given”.

What do you think?

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