I don’t use Facebook all that much lately. When I do open the app, it’s generally to check which birthdays are coming up in the hope that I don’t miss them.
One of the benefits of not using Facebook much is that I see how Facebook entices occasional users back into the fold. Here’s an example that I noticed yesterday:
Whatever you may think about Facebook, it clearly hires really smart people who know heart strings to tug to persuade users to return to more active use.
Despite what I know about Facebook, and my thoughts about using the service, I can’t help but notice how compelling this sort of messaging can be. This is something Facebook does really well.