What works is evolving in public, with the team. Showing your work. Thinking out loud. Failing on the way to succeeding, imperfecting on your way to better than good enough.
I think Godin is talking more about the old production model Facebook popularised (“Move fast and break things”) but it is a great way to describe blogging, I think.
On the one hand I’d like to use the term “writing” instead of “blogging” because the difference between a blog and some other format is really the software you are using.
On the other hand, blogging is a distinct writing approach too. It is about removing the friction of a more formal publishing environment and writing more freely. It is very much about seeing your writing as a work in progress. That said, there are many writers who blog and their writing is about as professional as it gets.
Still, blogging has that indie feel and that is one of the reasons I really like doing it.
Read Seth Godin’s post titled “Show your work” for the full story.
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