Paul Jacobson

Life and its many opportunities

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“… give the client work that you want your name on”

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Here is a variation of Seth Godin’s advice that I linked to earlier. This says it even better:

You have to give the client work that you want your name on. Work that’s part of the arc. Work that reflects your vision, your contribution and your hand.

Read Godin’s full post titled “Milton Glaser’s rule” for more insight.

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