*We don’t really make a big deal out of this day. The reason isn’t the usual “Valentine’s Day is a commercial construct that was created to sell schmaltzy cards and stuffed animals” reason. We don’t make a big deal out of it because it pales in comparison with our wedding anniversary which we celebrate on 12 February. Much better reason!
Even so, 14 February is still another good day for me to tell my wife that I love her very much. Actually, every day is a good day for that but even the contrived days work well, sometimes because they are contrived.
Update: We even have a little celebration at the office today.