Paul Jacobson

Life and its many opportunities

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Insta-maintenance

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I love it when brands create more playful versions of error pages and app update texts. The usual “bug fixes and improvements” narratives really don’t inspire much passion. Instapaper is one of those brands that has some fun with messages like this maintenance placeholder.

I see most of these fun variations in app update narratives on my devices. This Medium app update narrative is pretty good too:

Poetic Medium app update narrative

Very poetic!

What do you think?

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