Om Malik made a good point in his post “To live and die in public: That’s Twitter” which suggests to me that Google’s emphasis on photography and big, beautiful images in Google+ points to their awareness of how important a strong visual appeal is:

Snapchat and Instagram have shown that visual is the medium of communication for generation mobile. Cracking the growth code, attracting younger audiences and evolving the product without alienating the current user base are pretty steep mountains to scale — especially hard to do when hired guns and not founders are running product.


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