I use Twitter quite a bit and its a very handy channel for me for various reasons. I publish tweets with links to blog posts to my Twitter stream automatically and it leads to a decent amount of traffic to my site, relatively speaking. I recently set up a Facebook Page to use as my general Facebook presence and uptake has been pretty slow.
I was thinking about this earlier and I started wondering how much overlap there is between my Twitter followers, blog readers and potential Facebook Page fans? If there is a high degree of overlap between the Facebook Page fans and other types of subscribers or followers, that could explain why the Page’s uptake has been slow, at least in part. If you are already following me on Twitter, you probably don’t need a second, duplicate channel.
My one challenge with my Page is that I am not very clear about what its purpose is. There is a lot of noise on the social Web these days and without some sort of differentiating value, my Page becomes one of a couple mildly compelling (at best) content streams.
I like the idea of a Facebook Page as an option for people who want to connect on Facebook but who I wouldn’t friend on Facebook (I am fairly specific, these days, about who I friend on Facebook – I regard it as a personal friends-family space). The Page is business focused for me and the big question I face now is how to make the Page more useful and perhaps even compelling?
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What do you think?