Making sense of the email madness in Gmail with Priority Inbox

Google is going to roll out a cool new feature to Google Mail (Gmail and Google Apps) users in the next week or so. It is called Priority Inbox:

Gmail has always been pretty good at filtering junk mail into the “spam” folder. But today, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important—bologna, or “bacn.” So we’ve evolved Gmail’s filter to address this problem and extended it to not only classify outright spam, but also to help users separate this “bologna” from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.

It is a little like reverse spam and I am looking forward to trying it out. It will probably be more useful in my Google Apps (aka work) account but I’ll try it out in both Gmail and work accounts anyway.

Catchy song, huh? I tried to identify it with the Shazam app on my phone but it couldn’t figure it out. Sounds very 20s/30s (if I have my eras right).

Google Mail just keeps getting better and better. It makes desktop mail applications look pretty bland by comparison although the continued lack of offline capability (non-Gears – Gears hasn’t been available since Mac OS X 10.6 and Firefox 3.6) means that I need to use a separate desktop mail app to maintain an offline backup of my email (Thunderbird is my current choice).

Source: The Official Gmail Blog

Paul
Enthusiast, marketing strategist, writer, and photographer. Passionate about my wife, Gina and #proudDad. Allergic to stupid

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