Revamped LinkedIn Groups for better conversations

LinkedIn has revamped its Groups and the result is likely to be better engagement, improved discussion quality and more relevant information being presented in groups. This video outlines the changes quite nicely:

The changes seem to be designed to make the groups more relevant in themselves and, at the same time, starting points for new connections and interactions through features like the “Top Influencers of the Week” feature (bound to keep the Type-A personalities engaged).

Its worth your while reading the LinkedIn blog post detailing the changes. I’m looking forward to spending some time exploring the groups a little more and working out how I can best use them and LinkedIn in general to boost my firm’s profile.


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