I found myself wondering why she was so focussed on mainstream media and getting enough air time to present the other side of the story when she could be using the many tools available to her for free on the Web where she can craft her message and spread it across the many sympathetic blogs and other social media sites. Many of these grassroots political movements that are springing up on university campuses and in communities start at ground level (hence the term “grassroots”). Isn’t a Web-based community a grassroots community of a different type? If you want to get your word out and the mainstream media won’t listen, start a blog, share your thoughts with the community. There are many passionate Jews and people who believe in what Israel is doing who will spread the word very effectively. It just requires a little vision.