Ross Szalay, IS director for the law firm Dykema, took the internal approach to turbocharge the firm’s ability to monitor current cases. For example, an attorney in charge of a specific client account gets a regular feed of all specific efforts undertaken by other attorneys for the client, so there’s a unified view of the services the client is getting and needs to be billed for.
Feeds are also valuable tools to keep customers informed about information that affects them or even as a way to keep clients up to date with progress reports. The costs involved can be minimal. The main challenge will be persuading clients and employees to start using feedreaders and viewing feeds as valuable information streams that can save time and improve efficiency when used sensibly.
(Source: Lexblog)
Tags: rss, xml, feeds, dykema, internal feeds, internal communications, customer, client, communication
What do you think?