Our “corporate philosophy?? has an excellent summary in the
following passage from Disclosing New Worlds: Entrepreneurship, Democratic
Action and the Cultivation of Solidarity by Charles Spinosa, Fernando
Flores & Hubert Dreyfus (MIT Press 1997):
Business owners do not normally work for money either. They work
for the enjoyment of their competitive skill, in the context of a life where
competing skillfully makes sense. The money they earn supports this way
of life. The same is true of their businesses. One might think that they
view their businesses as nothing more than machines to produce profits,
since they do closely monitor their accounts to keep tabs on those profits.
But this way of thinking replaces the point of the machine’s activity with
a diagnostic test of how well it is performing. Normally, one senses whether
one is performing skillfully. A basketball player does not need to count
baskets to know whether the team as a whole is in flow. Saying that the
point of business is to produce profit is like saying that the whole point
of playing basketball is to make as many baskets as possible. One could
make many more baskets by having no opponent.
The game and styles of playing the game are what matter because they produce
identities people care about. Likewise, a business develops an identity
by providing a product or a service to people. To do that it needs capital,
and it needs to make a profit, but no more than it needs to have competent
employees or customers or any other thing that enables production to take
place. None of this is the goal of the activity.
The goal is to kick ass.