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Business and work

I’m leaving imonomy

Today is my last day. I am leaving imonomy after just over a year and a half in the marketing department.

I started at the company when there were just over a dozen people. Since then, the marketing department has expanded from 2 to 6 people (I was marketing department employee #2) and the company has grown to more than 40. We have moved offices twice and my role has incorporated content writing; project management; event management; social media management and even a little contract legal work.

New opportunities to learn

My job at imonomy was my first job in Israel after we arrived and it has been a crazy introduction to Israeli work culture (and reintroduction to being employed after being my own boss for so long).

Starting at imonomy also marked the start of a new career and a return to an almost lifelong writing passion. My goal for most of my time at imonomy has been to learn as much as I could about content marketing and becoming a better marketing writer. I think I have succeeded.

I have learned so much more than I thought I knew about how to write more effectively as a marketer, measure the impact of my work and collaborate with great people with different skills. I have also had an opportunity to add my perspectives on the social Web and digital marketing to the marketing mix here at imonomy.

Now that I am leaving imonomy, I am going to miss the wonderful people I had an opportunity to work with. I didn’t see myself working in adtech before I started here. Being immersed in the online advertising world from this perspective has given me a fantastic grounding in the challenges facing publishers, advertisers and adtech providers in a changing world.

What’s next

I have a short break next week to spend time with my children before they start their new school year. Then I will begin a new phase at a local marketing company that has offered me a challenging and exciting role. This move is an opportunity for me to continue learning and expand my knowledge and expertise in content marketing.

I think I am most excited about that: the opportunity to continue learning. Doing work that doesn’t give you an opportunity to learn can be crippling. If my short working life has taught me anything, it is the vital importance that you keep learning and growing.

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Business and work Events and Life Travel and places

My favourite photos from our office Purim party

We had our office Purim party yesterday and I was basically the designated photographer. It was a lot of fun and the team really outdid themselves with their costumes. I shot a lot of photos and I thought I’d share some of my favourite photos from the full album with you.

Liron and her team did an amazing job organising the whole thing. Here are Liron, Liran and Shiri. Missing from this photo is Doran who is also in Liron’s team:

Scenes from the imonomy Purim party

Tom arrived as Thug Life Care Bear (although I’m pretty sure this particular Care Bear isn’t officially part of the line-up). I have some fun shots of him.

Scenes from the imonomy Purim party

Sometimes Ohad needs a little incentive. Here is Yonatan’s solution.

Scenes from the imonomy Purim party

Here are Liron and Doran (Doran started as Zorro and graduated to something more Classical).

Scenes from the imonomy Purim party

The crepes looked amazing although I could only admire through my camera:

Scenes from the imonomy Purim party

A little Nutella for the fans …

Scenes from the imonomy Purim party

Yaniv had one of the best costumes and Hila was a lot of fun.

Scenes from the imonomy Purim party

This photo of Tom and Lior is awesome. My first thought is “bromance”.

Avi really pulled off his Samuel L Jackson look (Pulp Fiction edition) brilliantly.

Scenes from the imonomy Purim party

This photo of Adi is probably my favourite from the day and it was a complete fluke. I was walking past her, held my camera at waist height, pointed in her direction, and pushed the button.

Scenes from the imonomy Purim party

Here is another group shot:

Scenes from the imonomy Purim party

If you were wondering whether I was really there, here is proof:

Scenes from the imonomy Purim party

If you’d like to go through the full album, you can start here:

Office Purim party photos
Click to view the full album
Categories
Business and work Events and Life Mindsets

Stress, Diabetes and a fresh perspective on Death

We’re now into March (wow, right?!) and I published some new stuff over the weekend that you might have missed; about work stress, Diabetes and a fresh perspective on Death. I understand, you have weekend stuff to do. Here are a couple things you might be interested in.

My Diabetes recently taught me that work stress can be deadly. I always knew stress was harmful but it was only when I saw that reflected in my blood glucose tests that I realised just how much. Here is a little post about the lessons I learned:

What Diabetes taught me about work stress

imonomy, my employer, moved to new offices recently and I spent a little time capturing little details early one morning. Here is a peek inside our new offices:

A peek inside imonomy’s new Tel Aviv offices

I watched a short video that included a audio track by Alan Watts talking about life and death and part of his narrative really caught my attention and I had to share it:

Everybody is “I” – life, death and being

Have a good week!

Categories
Business and work Design Travel and places

A peek inside imonomy’s new Tel Aviv offices

We recently moved to new offices in Tel Aviv and I thought I’d share what it looks like inside imonomy’s new offices. It is the 2nd time imonomy has moved in the year or so that I’ve been with the company (we’ve grown that much). I start work pretty early these days so I spent a little time taking photos of details that stood out for me one morning. Here is a quick look inside imonomy:

I like the (fake) plants all around the office, usually in windows. They add a natural feel to what is otherwise a pretty industrial look.

These jars are also scattered throughout the office and add a nice touch of colour to a predominantly white work space.

These items add an “old” feel to the space too. They little nuggets that add something different to meeting spaces, primarily. Just enough to break what could be design monotony.

This Space Invaders-style artwork is mostly where the tech teams sit and I love it. It adds some geeky fun to an environment which tends to emphasise the business side.

The reception area has a very clean look that manages to balance the relatively industrial feel of the structure as a whole with fairly simple comforts. I really like the horse sculpture.

Here is a little peek of the marketing department with me, Sinead and Tom.
Here is a little peek of the marketing department with me, Sinead and Tom.

You can find my complete album here. I like the space and it’s great to have so much space to grow. I can see imonomy being there for at least a year.

 

Categories
Applications Blogs and blogging Writing

Not just another WordPress vs everything else

I love that there are so many options for people who want to publish their words online these days. I was researching a topic for a blog post for the imonomy blog (I am employed by imonomy as a Content Marketing Specialist) and my colleague, Shirley Pattison (read her stuff, she writes about fascinating topics), suggested a topic: is WordPress’ dominance as a preferred publishing platform under serious threat from upcoming favourites? It was a really interesting post to work on and the result is my 4 000+ word post titled “Is WordPress Still The King Of Online Publishing?“:

Is WordPress still the king in online publishing and will it continue to hold sway in the months and years to come?

As a publisher you want to ensure that your site’s platform gives you the functionality you need to reach your audience and convey your message.

I explore some of the major options and contrasted their features with WordPress’ in this article. Each of these options; WordPress, Squarespace, Ghost, Medium and Tumblr, have strengths and weaknesses where I focused on three themes: writing tools, customization and social.

What interested me most about the topic was how each service I explored seemed to have a different emphasis, whether it was simplicity, its underlying social dynamic or something else. The post became less a “WordPress vs Everything Else” and more an exploration of which platform may work best for you given what is more important to you when you share your work.

I really like Medium but when it comes to my writing and maintaining some sort of collection that is under my control (as much as it can be, I guess), WordPress remains my preferred platform.

On a related note, it is worth reading my post on Social Media Today titled “Build Your Community Hub, Don’t Rent It” if the debate about whether to publish on your platform or a 3rd party’s platform is best for you?

Categories
Business and work People Travel and places

Meet some of my new imonomy colleagues

I’ve been pretty busy since I started working at imonomy (an in-image advertising company) as a Content Marketing Specialist. I have been planning a post with some thoughts about our new routine here in Israel (eventually) but, in the meantime, meet some of my newer imonomy colleagues: