If I could go back to early 2004, and give myself advice as I started exploring this “blog” thing, I’d probably recommend the following:

  • Write good quality posts over meaningless clickbait more often than not;
  • Be consistent, and be persistent – it takes a lot of work to build an audience, but it’s worth it;
  • Embrace social media … as a distribution channel. It won’t replace a blog as a serious publishing tool (just wait 14 years, you’ll see);
  • Register a great domain early, and stick with it (names are good).

As much as I enjoy what I do, I love blogging. I look at blogs like kottke.org, and I find myself wishing I’d put more effort into my early blogging initiatives back in the early years.

Sure, it still takes a lot of work to succeed, especially back then when it wasn’t that obvious how to make money from these weblogs. At the same time, what an interesting way to make a living if you do.

Featured image by Geraldine Lewa, courtesy of Unsplash

Published by Paul

Enthusiast, writer, Happiness Engineer at Automattic. I take photos too. Passionate about my wife, Gina and #proudDad.

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