Deleted tweets on Facebook are a reminder about controlling your content

I noticed this story on TechCrunch about how cross-posted tweets were removed from Facebook, along with the conversations that formed around them.

Facebook users are complaining the company has removed the cross-posted tweets they had published to their profiles as Facebook updates. The posts’ removal took place following the recent API change that prevented Twitter users from continuing to automatically publish their tweets to Facebook. According to the affected parties, both the Facebook posts themselves, as well as the conversation around those posts that had taken place directly on Facebook, are now gone. Reached for comment, Facebook says it’s aware of the issue and is looking into it.

Axios published a post clarifying what happened:

Here’s what happened, according to a source close to Twitter.: Twitter had initially asked Facebook for more time to see if there was a way for users to continue joint posting to both social networks, but Facebook said no.

As a result, the Twitter app for the Facebook platform was essentially made useless earlier this month once Facebook officially removed the ability to cross-post. With the app’s sole function eliminated, Twitter decided to delete it from the Facebook platform, having no reason to think that doing so would remove old tweets that were cross-posted. It’s not clear whether Facebook knew this would happen, either.

Those tweets have apparently since been restored to Facebook, so the harm was short-lived. At the same time, this incident serves as an important reminder that you rarely have effective control over your content on platforms like Facebook and Twitter.

It’s also a big reason why I prefer the POSSE (Publish (on your) Own Site, Syndicate Elsewhere),  approach to publishing my content. That said, moves like Facebook’s changes to their API at the beginning of August 2018 have the effect of frustrating this to a degree.

It’s affected people’s ability to publish to their Facebook News Feeds automatically using external services (although you can still publish automatically to your Facebook Page). That said, this just reinforces the importance of having your own space on the Web where you have considerably more control over your content.

What do you think?

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