One of my favourite aspects of working at Automattic is how central blogs are to how we communicate (another important tool is Slack). We have loads of internal blogs that we call “P2s” (because they generally use the P2 theme).

We use P2s to post support requests, share tips for doing better work, update each other on new additions to our families, submit internal support requests, and more.

It feels like we’re using blogs in ways that seemed like futuristic stuff back in the early 2000s, and that really appeals to me. There’s something about blogs that have appealed to me every since I first came across the medium in 2003/2004.

To actually work in an environment where they’re actively in use for so many purposes, and by so many people, is like being in Blog Nirvana.

I find more interesting ways to use our blogs each day at Automattic, and I love it.

When I see people dismissing blogs, I can’t help but think that they’re missing a huge opportunity by turning away from this incredible platform.