How often do you find yourself responding to a tweet or Facebook update linking to blog posts only to realise, after responding, that the answer you seek or point you make is contained in the blog posts you were in too much of a hurry to read?
TL;DR your blog posts but, hey, I commented!
I seem to do this often. Given the low click through rates I see in my social media analytics, I suspect the majority of people who respond to these social shares do it too.
After all, it is so much easier to just reply to a tweet or comment on a Facebook post and have your say than it is to click on the link, load the site and read the article that was shared.
As someone who shares stuff on Twitter and Facebook fairly often, it’s certainly my hope that people will click through and read my posts but that happens relatively infrequently compared to the “engagement” that takes place within Twitter’s and Facebook’s walls.
Twitter, in particular, is supposed to be this terrific platform for sharing stuff with people. What I realized is that when Twitter and Facebook talk about how their platforms are so effective as engagement drivers, they’re really talking about engagement on their platforms. This certainly comes across clearly on Twitter where you have analytics about your tweets available.
This isn’t surprising. Social networks make money from people using their services, not clicking away and going elsewhere. Still, many of us still suffer from this delusion that sharing our stuff on social networks will, necessarily, send more visitors to our sites.
Introducing a new acronym: RTFBP
So, assuming that this trend is only going to continue and relatively few people will actually click on those links we share and visit our sites to read our blog posts, I have come up with a snappy acronym: RTFBP. It stands for “Read The F$&king Blog Post” and it has the benefits of being short and easily hashtag-able.
RTFBP is intended for content marketers who find themselves answering questions and responding to seemingly insightful comments made by people like me who took the TL;DR approach to social media shares. As silly as that is, considering that I know that the point of social shares with links is to direct me to the blog posts that contain the information I seek, if only I RTFBP before tapping “reply” or “comment”.
So, as a self-confessed lazy follower, I both apologise and offer my newly minted acronym to all the marketers whose eyes I cause to roll, yet again. I am working on clicking through more often and reading before I trot out some pithy response. Promise.
Featured image credit: Pixabay