I wrote an article on ad optimization (apologies for the American English spelling, this is an SEO thing) for Business2Community as a guest contributor and I’m pretty pleased with how it turned out.

My contribution to @B2Community about #adoptimization has been published. Get it while the pixels are hot! https://t.co/ol6eDqffL3

— Paul Jacobson (@pauljacobson) May 27, 2016

The article is titled “Banner Blindness, Viewability, Ad Blockers and Other Ad Optimization Tricks” and it was reviewed and published in what seemed like record speed.

The article summarises many of the major themes and challenges in the online advertising space. My role as a Content Marketing Specialist at imonomy requires me to keep up to date on trends in the online advertising industry so I tend to focus a lot on themes such as engagement, user experience, viewability and banner blindness.