My primary goal this next quarter is to optimise our company blog to generate more leads for our sales team. It is a terrific challenge for me to learn more about how to write content that converts more effectively and I’m pretty excited about expanding my skill set even further.
I noticed a great Q&A article on Inbound.org which asks an important question:
We talk so much about generating leads, but there’s a less sexy topic that rarely gets discussed – what happens after you get a new lead?
The first response by Josh Garofalo is just fantastic and when I started reading it I knew I had to share it, even though it isn’t my usual material on this blog. I noticed the link on Facebook. You can also link directly to the post on Inbound.org.