Pretty pleased with my latest in-depth piece on ad blockers

I’ve been thinking about why people use ad blockers and paying attention to how publishers are responding to the ad blocker phenomenon. It is a fascinating development that highlights pretty deep-seated dissatisfaction with the state of online advertising and an industry a little too caught up in what it can do and not what it should do.

I received some feedback on a guest post I submitted for publication on a content aggregation platform that inspired me to spend almost 4 days researching and writing a series I called “Ad Blocker Strategies” (most of that time home sick with borderline pneumonia) which has been published on imonomy’s blog.

I usually don’t usually share or promote my “work” articles here but I am pretty pleased with this piece. It runs to almost 6,000 words and represents my better work. It is split into three parts and here they are:

Ad Blocker Strategies – Ad Blockers Awaken

Ad Blocker Strategies – Publishers Strike Back

Ad Blocker Strategies – A New Hope For Publishers

Let me know what you think? I’m sure we’ll also release a consolidated version as a PDF in the coming weeks and share it on the imonomy blog.

Update (2016-01-17): Business2Community published a guest article I submitted to it titled “A Case Study In Industry Responses To Ad Blocking” which is, roughly, an extract from the Ad Blocker Series.

Image credit: Business newspaper reading by Olu Eletu, released under a CC0 Dedication.

Comments

3 responses to “Pretty pleased with my latest in-depth piece on ad blockers

  1. Marc Ashton avatar

    Marc Ashton reposted this Post on twitter.com.

  2. Jesse Green avatar

    @pauljacobson @zamarcashton Very interesting, Paul. Still feel CPM is driving the death of part of the Internet though.

  3. Paul avatar

    I love Instapaper. It is my “read it later” app and, increasingly, one of my favorite research tools too. I had an idea for how it can be better for research and thought I’d explain how.

What do you think?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: