Advertising should be about attention, not privacy

Facebook’s expanded ad model is controversial to say the least. John Gruber made a good point in his post titled “Facebook to Use Web Browsing History for Ad Targeting”:

“Google does it” is not exactly a badge of honor, privacy-wise. More and more, the entire advertising industry is turning into a threat to privacy. Advertising should be about attention, not privacy.

What do you think?

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