Advertising should be about attention, not privacy

Facebook’s expanded ad model is controversial to say the least. John Gruber made a good point in his post titled “Facebook to Use Web Browsing History for Ad Targeting”:

“Google does it” is not exactly a badge of honor, privacy-wise. More and more, the entire advertising industry is turning into a threat to privacy. Advertising should be about attention, not privacy.

Paul
Enthusiast, marketing strategist, writer, and photographer. Passionate about my wife, Gina and #proudDad. Allergic to stupid

What do you think?

%d bloggers like this: