What the heck is going on with WeChat?


I just visited LinkedIn to publish my previous post and this stunned me. I installed WeChat on my phone a while ago, was pretty uneasy about it (I searched for information about the encryption it uses or other security features and couldn’t even a hint and that troubled me) and removed it from my phone.

Lately that marketing budget seems to be paying off even more because WeChat is popping up everywhere as a communication option for brands although I thought this was a consumer thing. The option to link my LinkedIn profile to a WeChat profile says something very different. Is WeChat poised to become a significant business connector because that is what the adoption trends point to or is this just what a lot of money can buy?






What do you think?

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