Google+ fundamentally isn't about social or people

I’m reading Om Malik’s interesting article titled “One diabetic’s take on Google’s Smart Contact Lenses” and his assessment of Google+ stood out for me:

Google+, their social network, is a fail because it fundamentally isn’t social or about people — it is an effort to solve Google’s need for social data for better advertising using machines.

His thoughts about the contact lenses are pretty interesting too, particularly because I am also diabetic.