This iPad Air ad is beautiful, regardless of what you think about using an iPad to take photos. On that note, though, you should read Chris Mod’s article titled “Goodbye, Cameras” in the New Yorker. The article is a wonderful retrospective of his journey as a photographer but this paragraph gives you a pretty good idea why he chose the title for his article:
In the same way that the transition from film to digital is now taken for granted, the shift from cameras to networked devices with lenses should be obvious. While we’ve long obsessed over the size of the film and image sensors, today we mainly view photos on networked screens—often tiny ones, regardless of how the image was captured—and networked photography provides access to forms of data that go beyond pixels. This information, like location, weather, or even radiation levels, can transform an otherwise innocuous photo of an empty field near Fukushima into an entirely different object. If you begin considering emerging self-metrics that measure, for example, your routes through cities, fitness level, social status, and state of mind (think Foursquare, Nike+, Facebook, and Twitter), you realize that there is a compelling universe of information waiting to be pinned to the back of each image. Once you start thinking of a photograph in those holistic terms, the data quality of stand-alone cameras, no matter how vast their bounty of pixels, seems strangely impoverished. They no longer capture the whole picture.