Twitter's growth challenge

Om Malik writing in To live and die in public: That’s Twitter

That is Twitter’s fork in the road. Does is want to be like Google, a company with faint regard for Wall Street’s expectations, delivering growth and sticking to its original (if somewhat more evil) game plan? Or does Twitter want to follow the path of Facebook, which in the process of appeasing Wall Street has become a little more complex, a little more spangled with banners, a lot less social and much more draconian in its pursuit of data that can be used to attract advertisers and thus grow and grow. Irrespective of the path it chooses, there is no doubt that Twitter is going to change. Its new masters will want it to change.





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