Small is a state of mind, not a value judgment

When I left a large law firm to start my firm, Jacobson Attorneys, in 2005 I priced my services relatively low on the naive assumption that I would attract a greater volume of clients who would find my fees affordable. One of the first lessons I learned was that this thinking doesn’t work because, despite…… Continue reading Small is a state of mind, not a value judgment

Focus on smaller and better quality and use it better

My late brother in law apparently used to tell girls he wasn’t particularly well endowed but was skilled at using it effectively. The line apparently worked quite well (I never fact checked it) for him and it comes to mind when I think about the push for more followers on Twitter, more Facebook subscribers and…… Continue reading Focus on smaller and better quality and use it better