Paul Jacobson

Tag: pricing

  • Small is a state of mind, not a value judgment

    When I left a large law firm to start my firm, Jacobson Attorneys, in 2005 I priced my services relatively low on the naive assumption that I would attract a greater volume of clients who would find my fees affordable. One of the first lessons I learned was that this thinking doesn’t work because, despite…

  • MTN's seemingly stupid LTE pricing strategy

    Apparently MTN is charging its contract users an extra R39 each month for access to its LTE service. This access charge seems to be an add-on like data bundles and itemised billing and it is something Telkom executives would come up with as a Good Idea because it adds another convenient revenue stream. It doesn’t…