The personified brand is a smart marketing tactic that plays on our preference to deal with human beings rather than some or other impersonal brand.
This is the one major blind spot Facebook has – search. This move is a really interesting way to come at social relevance from the other direction and I think its going to be an exciting change. Now all Google+ needs is Facebook’s user base to make all that personal search truly useful. Update: Kathryn…… Continue reading Social plus Search with Google