Can someone please explain to me the rationale of the huge hike up in price of Ster Kinekor movie tickets. Is it in order to force the customer base to pay for extravagant new wide seats? Or is it to force us to open an Edgars account get the discount enabling card ? Or is it to force a switch from our existing medical aid to avail outrselves of the discounted tickets available through Discovery Health vitality Scheme. But this is not brain surgery, its a movie goddammit and our family of four now has to spend R192 to get in and R160 for the popcorn and coke. Spending a hiked R350 felt punitive and enforces the notiobn that its actually not better on the big screen, but better on home theatre with a one off cost of a DVD. Alternatively, switch to Nu Metro where my Momentum Health card enables me to pay R14 for TWO TICKETS (ie R7 each). I'm puzzled why Ster Kinekor would willingly squeeze out so many regulars by overpricing.