A paradigm-shifting conversation with one of my editors prompted to consider the merit of not targeting online ads using consumers’ personal information. That, in turn, led to my latest article on MarkLives titled “Marketers should reconsider targeted online ads” which was published today: Conventional wisdom in the marketing industry seems to be that better targeted ads…… Continue reading Perhaps you should reconsider targeted advertising
Ello seems to have captured everyone’s attention with the promise of a better social network that addresses the challenges facing Facebook for many users. I don’t have access to Ello yet but based on what I can glean from the Ello site, it isn’t anything to get excited about. Here is an extract from my…… Continue reading Ello, good-bye. Stick to @Path or settle for Facebook.
One of the responses to revelations of NSA and the UK’s GCHQ surveillance of our data is a throwback to that idea that privacy is dead and we should “get over it” and adapt to a world of almost radical publicity. Coupled with this position is the notion that if you have nothing to hide,…… Continue reading Privacy isn't dead and it's not about what you have to hide
Revelations about the American surveillance program called PRISM have been astounding, not so much because we have discovered that the US government has been spying on, well, everyone both within the United States and internationally, but because of the sheer scale of the program. This story initially broke on The Guardian when Glenn Greenwald reported…… Continue reading PRISM, Data Driven Marketing and Why Transparency Is Essential