Paul Jacobson

Tag: parable

  • I walked into the @PicknPay Hyper to return a bag of oranges

    I walked into the Pick n Pay Hyper in the Norwood Mall with the bag of oranges we bought over the weekend. I didn’t have the receipt but I still had the tag and an image of my wife’s Smart Shopper Card. Like most of the oranges we buy from this store, many of the…

  • A parable about hubris and an ongoing digital tragedy

    This post was originally published on Medium It feels like a lifetime since the Pushers left and the Communicators stepped up. Before then, the Pushers shaped the Message, told us how we would feel about their brand, their products and services. We either accepted what we were told or, well, we didn’t have much choice.…