Tag: online advertising

Pretty pleased with my latest in-depth piece on ad blockers

I’ve been thinking about why people use ad blockers and paying attention to how publishers are responding to the ad blocker phenomenon. I spent almost 4 days researching and writing this article series (with borderline pneumonia to boot) and I am pretty pleased with it.

2016-01-01
Perhaps you should reconsider targeted advertising

A paradigm-shifting conversation with one of my editors prompted to consider the merit of not targeting online ads using consumers’ personal information. That, in turn, led to my latest article on MarkLives titled “Marketers should reconsider targeted online ads” which was published today: Conventional wisdom in the marketing industry seems to be that better targeted ads…

2014-10-30