Small is a state of mind, not a value judgment

When I left a large law firm to start my firm, Jacobson Attorneys, in 2005 I priced my services relatively low on the naive assumption that I would attract a greater volume of clients who would find my fees affordable. One of the first lessons I learned was that this thinking doesn’t work because, despite…… Continue reading Small is a state of mind, not a value judgment

A parable about hubris and an ongoing digital tragedy

This post was originally published on Medium It feels like a lifetime since the Pushers left and the Communicators stepped up. Before then, the Pushers shaped the Message, told us how we would feel about their brand, their products and services. We either accepted what we were told or, well, we didn’t have much choice.…… Continue reading A parable about hubris and an ongoing digital tragedy