Categories
Business and work

How best to contact someone new

I came across a question on Inbound.org, a great inbound marketing site, asking about the best way to contact someone new? Aleksandra asked for some feedback:

I was just wondering which channel you guys mostly use when it comes to contacting someone new? For business matters, of course 🙂

Is there any difference for you whether this person is an opinion leader/influencer or not. Maybe you have an unusual approach/tactics you want to share.

Just to make it more precise, let’s imagine you need to ask someone for advice/opinion, etc.

I’ve thought about this often, especially when I had a small business I was trying to grow. People commenting on the question outlined when they’d use Twitter, LinkedIn, email and phone calls to contact someone new but I have a different approach I thought I’d share here too.

How I prefer to contact someone new

I don’t think there is a one-size-fits-all approach here. I think it very much depends on the person you want to reach. Some people are pretty active on particular platforms and you’d pick those platforms to reach out to them. Understanding which platforms those people are most active in is probably also a really good way to get to know them better and signal to them that you have made an effort to connect more meaningfully.

We’ve found that Twitter is a great way to reach out to some media people, for example, just @-mentioning them. Some people even accept direct messages on Twitter so that is an option too. Email is a standard way to connect to people but it can be a very bland medium. LinkedIn is great, in theory, but I only use it if I know the person is an active LinkedIn user. Otherwise, you may receive a message months later with an apology explaining that the person barely looks at LinkedIn.

I think phone calls can be one of the most effective ways of reaching out to people. I usually send a WhatsApp message to someone with a brief introduction and asking when I can call to discuss the issue with the person. We get so caught up with digital and social that we forget just how meaningful a phone call can be. Sure, there are people who find phone calls to be very invasive or disruptive but that is why I start with a message first.

What do you think? What works best for you?

Image credit: Pexels

Categories
Business and work Mindsets Social Web

LinkedIn spam

Why is accepting a connection request on LinkedIn such an involved process? Every time I accept a connection request I have to go through 2-3 pages of people I know and may want to inundate with connection requests! So much for deliberate connections. It seems to be all about spamming people and artificially expanding connections.

I feel like I use LinkedIn begrudgingly these days. It is where business people tend to want to connect but groups and other fora seem to have become opportunities to spam everyone with some or other deal. It all seems to be a lot of LinkedIn spam. It reminds me of Benjamin Smith’s post on the Observer last week:

I’m sure there is still much value in LinkedIn but my experience of it is increasingly negative. I basically use it because I may trip over the value one day and unearth the sparkling opportunities concealed under the muck.

Categories
Business and work Social Web

What the heck is going on with WeChat?

Add_WeChat_to_LinkedIn

I just visited LinkedIn to publish my previous post and this stunned me. I installed WeChat on my phone a while ago, was pretty uneasy about it (I searched for information about the encryption it uses or other security features and couldn’t even a hint and that troubled me) and removed it from my phone.

Lately that marketing budget seems to be paying off even more because WeChat is popping up everywhere as a communication option for brands although I thought this was a consumer thing. The option to link my LinkedIn profile to a WeChat profile says something very different. Is WeChat poised to become a significant business connector because that is what the adoption trends point to or is this just what a lot of money can buy?

Categories
Business and work Tutorials Useful stuff

Tip: get your LinkedIn Network updates in your feedreader

I am on a mission to reduce the amount of email I receive each day. I’ve noticed that a significant majority of my daily email comprises updates from various social services (many of which I set not to send me emails). I don’t really see much value in most of that email so I sat down this morning to work through about 25 emails from one day and unsubscribe from as much of it as I can.

One of the emails I receive is a daily email with updates from my LinkedIn network. I am interested in what people in my network are doing but I really don’t want email about it all the time. I was messing around in my settings the one day and noticed a cool option – Network updates by RSS!! I use RSS daily and get most of my news and content through my feeds (I use Feedly either in the Web app or through Reeder on my iOS devices). This appeals to me because it doesn’t clutter my inbox and I can scan through updates when I check my feeds.

Here is how you can enable your Network updates in a feed:

Step 1

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Step 2

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Step 3

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Step 4

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Celebrate!

Once you have done that, go through all your email settings and edit those email frequency settings to suit your preferences. Here is a handy help article that will explain how to do it. Check through all the options. It will take a little time but it will be worth it!

Categories
People

LinkedIn unfollows Twitter

I think tweets disappearing from LinkedIn streams is a good thing. It cleans up those streams quite a bit. David Graham has a few thoughts about this little breakup which are worth reading. David is a local LinkedIn guru so he is someone you should pay attention to if you rely on LinkedIn:

I wonder how many people around the world are hastily changing their social strategies in reaction to this announcement. While I understand the reasoning about the “severed” relationship, I do not appreciate how these decisions are made and carried out without any due consideration of the millions of users of these social networks (many of which are paying users).