I love Seth Godin’s post about work and your job. Here is a preview:
And your job is a great place to hide.
…
The work, on the other hand, is the thing you do that creates value. This value you create, the thing you do like no one else can do, is the real reason we need you to be here, with us.
It’s always so difficult not to just quote whatever Seth Godin writes but it is worth reading Godin’s post in full: “So busy doing my job, I can’t get any work done”.