Tag: human

  • Your friendly, personified brand

    The personified brand is a smart marketing tactic that plays on our preference to deal with human beings rather than some or other impersonal brand.

  • This is amusing but it also strikes me as a bit of a sad regression. Surely walking the dog benefits the human as well as the dog? If you get your drone to walk the dog, you’re basically abdicating a very human activity which has the benefit of reintegrating the human into the immediate environment […]