It’s really easy to share stuff online (that’s the point of social media, isn’t it?). At the same time, just because we can share something online, doesn’t mean we should share it.
With all this talk about the term “fake news” that a certain president made popular, there is plenty of material that is misleading, and inaccurate, and yet not so easy to discern. Being able to spot the fakes is a great way to fight growing disinformation online, often from the very people who portray accurate reporting as fake.
I started listening to the “This Old Marketing” podcast recently thanks to a recommendation on Facebook. The latest episode, episode 162, has a terrific segment about what content marketing really is and where brands and advertisers tend to go wrong.