Categories
Mindsets Policy issues Social Web

Knowing when NOT to share something online

It’s really easy to share stuff online (that’s the point of social media, isn’t it?). At the same time, just because we can share something online, doesn’t mean we should share it.

With all this talk about the term “fake news” that a certain president made popular, there is plenty of material that is misleading, and inaccurate, and yet not so easy to discern. Being able to spot the fakes is a great way to fight growing disinformation online, often from the very people who portray accurate reporting as fake.

This Smarter Every Day episode includes an interview with Katy Byron, the Editor & MediaWise Program Manager at MediaWise that’s worth watching:

unsplash-logoFeatured image by The Climate Reality Project
Categories
Business and work Podcasting

What “content marketing” really is

I started listening to the “This Old Marketing” podcast recently thanks to a recommendation on Facebook. The latest episode, episode 162, has a terrific segment about what content marketing really is and where brands and advertisers tend to go wrong.

The episode begins with a discussion about fake news (also worth listening to) and transitions into the content marketing segment at about 20 minutes in (this link will take you to this point in the discussion on an Overcast.fm player page).

Your browser does not support the audio element.https://hwcdn.libsyn.com/p/9/2/1/9211f7ab41a87c5f/16-12-19-Episode-162.mp3?c_id=13648309&destination_id=170243&expiration=1482656338&hwt=09f35fdbfe8289bee41cb233f138cdd1

I don’t usually post a lot of marketing related stuff on my site but given that this is my day job and how worthwhile this discussion is, it is well worth sharing with you.

If you are in the marketing business, do yourself a favour and listen to this segment, at the very least. It is entertaining and tackles some of the sillier approaches to content marketing.

Image credit: Pexels

Categories
Mindsets People

“The greatest enemy of knowledge is not ignorance”

The greatest enemy of knowledge is not ignorance – it is the illusion of knowledge

This insightful (and still very relevant) quote has been attributed to Professor Stephen Hawking.

Apparently it is more likely that former Librarian of the US Congress, Daniel Boorstein said this. He has also been quoted as saying:

The greatest obstacle to discovery is not ignorance — it is the illusion of knowledge.

Whoever first said it, it is a very timely caution in a post-factual world with a growing proliferation of fake news and misdirection.

Image credit: Pixabay