Paul Jacobson

Tag: direct marketing

  • We shouldn't be subservient to marketers

    My recent encounter with Bay Point Trading left me thinking about a couple things including our relationship with marketers, generally. The more I thought about the encounter and the criticisms I received for my blog posts, the more I wondered what the appropriate response would be to similar encounters? My critics went to some lengths…

  • Stop with your dumb marketing efforts

    On thing that bugs me is marketers who cold call me or email me without having taken the time to look up my website or Google me to determine whether I would be remotely interested in their products and services. I realise that this is a bulk marketing thing and these callers are working off…