Why my son wants the Force to be real

My son wants the Force to be real and came to me the other day and told me why: Son: Dad, when will Hashem [aka G-d] create the Force? Me: Uh, what? Why? Son: Well, when Hashem creates the Force, I want to use it to pick Faith up and move her home because she…

How brands fail to really engage and don’t realize it

As marketers we think that we are “engaging” with our “target market” when we run “campaigns” on various social media platforms. We point to various indicators of our successes which range from social signals like retweets, Likes, +1s and comments of various sorts along with some sort of secondary success metric. The industry has come a…

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