What “content marketing” really is

The term “content marketing” has been heavily abused. I found this discussion about what it really is to be well worth listening to.

I’m leaving imonomy

Today is my last day. I am leaving imonomy and moving on to my next challenge. It has been a memorable experience for sure.

School fees for writers

School fees for writers are those experiences you go through when you learn to write more effectively. Just being a good writer isn’t enough. You have to learn to adapt your writing for your objectives and that can feel like starting from scratch.

Why Slack release notes are so much fun

If you love Slack release notes as much as I do then you’ll love this article by Slack’s Anna Pickard with insights into her team’s approach to release notes.

What interruptions feel like as a writer

This is what interruptions feel like as a writer. This is partly a technique to refocus and partly an explanation for the ignorant.

Returning to a 14 year old career

One of the transitions I feel most comfortable about is my switch to a job in marketing for imonomy, an online in-image advertising company. It’s easy to think that my transition from being a lawyer to being a content marketing person is the real career shift. In some ways, it is, but I realised that […]

Should professional websites have blogs?

My primary business is my digital risk consulting business and its website has a blog along with static pages about me, my services as related themes. I have maintained a blog on my professional sites for about 9 years, it just seemed like the right way to set up a professional site. Lately, though, I’ve […]

Law blogs as content marketing

Kevin O’Keefe wrote a post recently titled “Are law blogs content marketing?“. I view stories like this as the height of citizen journalism. Covering things that have gone uncovered until now for which the public, or at least a segment of the public, has a keen interest. Also over the last couple days, I have […]

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