School fees for writers

School fees for writers are those experiences you go through when you learn to write more effectively. Just being a good writer isn't enough. You have to learn to adapt your writing for your objectives and that can feel like starting from scratch.

Returning to a 14 year old career

One of the transitions I feel most comfortable about is my switch to a job in marketing for imonomy, an online in-image advertising company. It's easy to think that my transition from being a lawyer to being a content marketing person is the real career shift. In some ways, it is, but I realised that…

Should professional websites have blogs?

My primary business is my digital risk consulting business and its website has a blog along with static pages about me, my services as related themes. I have maintained a blog on my professional sites for about 9 years, it just seemed like the right way to set up a professional site. Lately, though, I've…

Law blogs as content marketing

Kevin O'Keefe wrote a post recently titled "Are law blogs content marketing?". I view stories like this as the height of citizen journalism. Covering things that have gone uncovered until now for which the public, or at least a segment of the public, has a keen interest. Also over the last couple days, I have…
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