Returning to a 14 year old career

One of the transitions I feel most comfortable about is my switch to a job in marketing for imonomy, an online in-image advertising company. It’s easy to think that my transition from being a lawyer to being a content marketing person is the real career shift. In some ways, it is, but I realised that…… Continue reading Returning to a 14 year old career

Should professional websites have blogs?

A quiet moment on a weekend away with my wife

My primary business is my digital risk consulting business and its website has a blog along with static pages about me, my services as related themes. I have maintained a blog on my professional sites for about 9 years, it just seemed like the right way to set up a professional site. Lately, though, I’ve…… Continue reading Should professional websites have blogs?

Law blogs as content marketing

Kevin O’Keefe wrote a post recently titled “Are law blogs content marketing?”. I view stories like this as the height of citizen journalism. Covering things that have gone uncovered until now for which the public, or at least a segment of the public, has a keen interest. Also over the last couple days, I have…… Continue reading Law blogs as content marketing