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Business and work

I’m leaving imonomy

Today is my last day. I am leaving imonomy after just over a year and a half in the marketing department.

I started at the company when there were just over a dozen people. Since then, the marketing department has expanded from 2 to 6 people (I was marketing department employee #2) and the company has grown to more than 40. We have moved offices twice and my role has incorporated content writing; project management; event management; social media management and even a little contract legal work.

New opportunities to learn

My job at imonomy was my first job in Israel after we arrived and it has been a crazy introduction to Israeli work culture (and reintroduction to being employed after being my own boss for so long).

Starting at imonomy also marked the start of a new career and a return to an almost lifelong writing passion. My goal for most of my time at imonomy has been to learn as much as I could about content marketing and becoming a better marketing writer. I think I have succeeded.

I have learned so much more than I thought I knew about how to write more effectively as a marketer, measure the impact of my work and collaborate with great people with different skills. I have also had an opportunity to add my perspectives on the social Web and digital marketing to the marketing mix here at imonomy.

Now that I am leaving imonomy, I am going to miss the wonderful people I had an opportunity to work with. I didn’t see myself working in adtech before I started here. Being immersed in the online advertising world from this perspective has given me a fantastic grounding in the challenges facing publishers, advertisers and adtech providers in a changing world.

What’s next

I have a short break next week to spend time with my children before they start their new school year. Then I will begin a new phase at a local marketing company that has offered me a challenging and exciting role. This move is an opportunity for me to continue learning and expand my knowledge and expertise in content marketing.

I think I am most excited about that: the opportunity to continue learning. Doing work that doesn’t give you an opportunity to learn can be crippling. If my short working life has taught me anything, it is the vital importance that you keep learning and growing.

Categories
Business and work Events and Life

Returning to a 14 year old career

One of the transitions I feel most comfortable about is my switch to a job in marketing for imonomy, an online in-image advertising company. It’s easy to think that my transition from being a lawyer to being a content marketing person is the real career shift. In some ways, it is, but I realised that the major career change actually happened over 14 years ago. I wrote this article on Medium so here is an embed that will take you to the post:

My 14 year old, midlife career change