How brands fail to really engage and don’t realize it

Tel Aviv Port on Election Day

As marketers we think that we are “engaging” with our “target market” when we run “campaigns” on various social media platforms. We point to various indicators of our successes which range from social signals like retweets, Likes, +1s and comments of various sorts along with some sort of secondary success metric. The industry has come a…… Continue reading How brands fail to really engage and don’t realize it