Paul Jacobson

Tag: branding

  • Honest slogans

    Imagine brands used more honest slogans? I just noticed this post on Medium titled “If company slogans were honest” and I had to share. They are just awesome. The post also reminds me of a 1990 comedy called “Crazy People” about an ad executive who wound up in a mental institution where he enlisted the…

  • Behind the Cerebra rebranding

    I like the new Cerebra branding quite a lot so this video by Nice Work was a terrific behind-the-scenes peek at the thinking that went into it: http://vimeo.com/98012612