Categories
Miscellany

Honest slogans

Imagine brands used more honest slogans? I just noticed this post on Medium titled “If company slogans were honest” and I had to share. They are just awesome.

The post also reminds me of a 1990 comedy called “Crazy People” about an ad executive who wound up in a mental institution where he enlisted the help of fellow patients to come up with catchy and honest slogans such as “Volvos, Yes they are boxy, but they’re safe”.

View at Medium.com

Categories
Business and work Design

Behind the Cerebra rebranding

I like the new Cerebra branding quite a lot so this video by Nice Work was a terrific behind-the-scenes peek at the thinking that went into it: