Honest slogans

Imagine brands used more honest slogans? I just noticed this post on Medium titled “If company slogans were honest” and I had to share. They are just awesome.

The post also reminds me of a 1990 comedy called “Crazy People” about an ad executive who wound up in a mental institution where he enlisted the help of fellow patients to come up with catchy and honest slogans such as “Volvos, Yes they are boxy, but they’re safe”.

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Business and work Design

Behind the Cerebra rebranding

I like the new Cerebra branding quite a lot so this video by Nice Work was a terrific behind-the-scenes peek at the thinking that went into it: