Categories
Blogs and blogging Miscellany

My blog-Twitter stats synchronicity

I just noticed that there is a little synchronicity between my blog stats and my Twitter stats. 4,022 blog posts alongside 40.2k tweets … See? 😁

Blog stats
4,022 blog posts already … boy, where did the time go?
My Twitter stats
40,2k tweets and more than a decade on Twitter. Where did that time go?

I doubt very much that there are any stars and/or planets in alignment for this one. Just the same, it’s a fun little thing for me.

Categories
Blogs and blogging Social Web

RTFBP is RTFM for blog posts

How often do you find yourself responding to a tweet or Facebook update linking to blog posts only to realise, after responding, that the answer you seek or point you make is contained in the blog posts you were in too much of a hurry to read?

TL;DR your blog posts but, hey, I commented!

I seem to do this often. Given the low click through rates I see in my social media analytics, I suspect the majority of people who respond to these social shares do it too.

After all, it is so much easier to just reply to a tweet or comment on a Facebook post and have your say than it is to click on the link, load the site and read the article that was shared.

As someone who shares stuff on Twitter and Facebook fairly often, it’s certainly my hope that people will click through and read my posts but that happens relatively infrequently compared to the “engagement” that takes place within Twitter’s and Facebook’s walls.

What is Twitter good for?

Twitter, in particular, is supposed to be this terrific platform for sharing stuff with people. What I realized is that when Twitter and Facebook talk about how their platforms are so effective as engagement drivers, they’re really talking about engagement on their platforms. This certainly comes across clearly on Twitter where you have analytics about your tweets available.

This isn’t surprising. Social networks make money from people using their services, not clicking away and going elsewhere. Still, many of us still suffer from this delusion that sharing our stuff on social networks will, necessarily, send more visitors to our sites.

Introducing a new acronym: RTFBP

So, assuming that this trend is only going to continue and relatively few people will actually click on those links we share and visit our sites to read our blog posts, I have come up with a snappy acronym: RTFBP. It stands for “Read The F$&king Blog Post” and it has the benefits of being short and easily hashtag-able.

RTFBP is intended for content marketers who find themselves answering questions and responding to seemingly insightful comments made by people like me who took the TL;DR approach to social media shares. As silly as that is, considering that I know that the point of social shares with links is to direct me to the blog posts that contain the information I seek, if only I RTFBP before tapping “reply” or “comment”.

So, as a self-confessed lazy follower, I both apologise and offer my newly minted acronym to all the marketers whose eyes I cause to roll, yet again. I am working on clicking through more often and reading before I trot out some pithy response. Promise.

Featured image credit: Pixabay

Categories
Blogs and blogging Writing

Facebook can’t censor your blog posts

I came across a post on Facebook that is a great reminder that Facebook can’t censor your blog posts when you publish them outside Facebook’s sphere of influence.

Two days ago, Facebook deleted my personal account of the Holocaust, my intellectual property, for no reason in the world and under the sole justification that it “violated Facebook standards.”

I don’t know if Facebook actually did delete the original version of this post but this sort of thing happens on services like Facebook (and not just Facebook) all the time (often for good reasons, too).

Essentially, services like Facebook can (and do) remove posts that they feel are in violation of their terms of service. Reasons can include posts that advocate racism, incite people to commit violence and other bad things.

Sometimes, though, posts are removed simply because they offend some troll’s peculiar sensitivities. Examples of this include posts depicting breastfeeding.

Ran Shirdan’s Facebook highlights the importance of having your own space on the Web that companies like Facebook (and others) can’t censor simply because your content doesn’t meet their standards. It is almost trivially easy to create your own space on the Web which can share from to other services. Start with WordPress.com or even Medium.

Sure, the flipside of this is that racists, bigots and other offensive people can also publish their crap outside Facebook’s sphere of influence but that is the trade-off for your ability to publish the stuff that is meaningful to you and that you feel should be shared with the world without fear of being arbitrarily censored. By the way, there are ways to deal with bad stuff being published on independent sites too but they aren’t perfect.

Sometimes you have something important to share. Sometimes you just want to share something that isn’t that important. You should be free to express yourself in legitimate ways without worrying that some troll will have you censored.